karim's blog

Blogs, Newsfeeds and Beyond; the Secret Sauce Behind Successful SEO

So just how does a company achieve high SEO? 

Well … that seems to be the million dollar question that everyone is asking us, and for good reason.  High SEO means higher website traffic, and higher website traffic in turn means more business generated.

First of all, what is SEO?  SEO stands for Search Engine Optimization.  This roughly translates into the ability of your website to rank high in the search listings. 

It was not long ago that I was speaking with a client when they asked me why their website did not show up in a Google search using a specific key phrase.  After a quick review of their site, the answer was clear; and I proceeded to pose a question back to the client “can you show me where this said search phrase is used on your website?”  After the client had a chance to quickly scan their site, they conceded that the phrase was not specifically on their site at all, it was in fact, only alluded to. 

This concept of SEO is known as the “keyword(s)”.  Keywords are automatically associated with your website as it is digitally crawled by the search engine bots.  And with Google’s SEO tools, it is possible to see a listing of the specific Keywords that have been associated with your websites. 

Ecommerce systems that work for you

Drupal has several configuration choices available that are used to build and design a variety of powerful ecommerce websites.  Drupal Commerce has proved itself as an effective selling tool, helping businesses meet and exceed their online sales volume targets.

With a reported install base over 20,000 sites currently using the Drupal Commerce module, it is apparent that Drupal Commerce delivers results.  Built from the ground up in 2009, and designed to fully utilize the advanced functionality of Drupal 7, BlueTech has chosen to adopt Drupal Commerce as our ecommerce solution of choice.

In fact, so strong is our confidence in the Drupal Commerce module that we have decided to exclusively use it as our only eCommerce solution.  This exclusivity allows us to focus our efforts on harnessing all of Drupal Commerce’s full potential.

Here’s what the developers of Drupal Commerce have to say about it. 

“Drupal Commerce is used to build eCommerce websites and applications of all sizes. At its core it is lean and mean, enforcing strict development standards and leveraging the greatest features of Drupal 7 and major modules like Views and Rules for maximum flexibility.

Drupal Websites = Powerful Integration and Flexible Customization

“Drupal is a free software package that allows you to easily organize, manage and publish your content, with an endless variety of customization.”  Ref. drupal.org

This endless variety of customization is one of the key reasons that we, at BlueTech, have chosen to employ Drupal as our CMS (content management system) of choice, when building our clients' websites.  Fueling this customization is the very nature of Drupal’s design.  Drupal began in 1999 as a message board and quickly received public interest; a short while later, the Drupal project became open source. 

Drupal.org came online in 2001 and thusly the online community was formally birthed.  This online community is responsible for the ever growing and expanding modules powering Drupal websites.  This community also serves as an invaluable resource, providing expertise and know-how for all integration and development aspects of even the most complicated website design needs.  This can include: website frontends (public brand profile), eCommerce (online stores), website backend systems (including registration systems, document storage and transfer, project management tools, subscription services, and online social communities), as well as social media integration.

Drupal - Web Design for Professionals

I often liken the Drupal environment to that of photography. All of us can use a basic camera and get decent results but in the hands of a seasoned professional photographer, a pro-level camera can give far superior results, yet that same camera in the hands of an amateur will often yield poorer results than the basic camera. Drupal is a toolset for pros; it has a depth and configurability that takes time and talent to master and for those that do, the result is web designs that far exceed those from simpler tools.

To enable this development environment, the Drupal user community has developed over 21,000 modules. These modules are freely available and add an incredible range of sophistication to the basic features thereby enabling developers to easily design web sites with amazing functionality and elegance. A few of the modules that we find very helpful are the Content Types, Views, Panels  and Meta Tags modules.