So just how does a company achieve high SEO?
Well … that seems to be the million dollar question that everyone is asking us, and for good reason. High SEO means higher website traffic, and higher website traffic in turn means more business generated.
First of all, what is SEO? SEO stands for Search Engine Optimization. This roughly translates into the ability of your website to rank high in the search listings.
It was not long ago that I was speaking with a client when they asked me why their website did not show up in a Google search using a specific key phrase. After a quick review of their site, the answer was clear; and I proceeded to pose a question back to the client “can you show me where this said search phrase is used on your website?” After the client had a chance to quickly scan their site, they conceded that the phrase was not specifically on their site at all, it was in fact, only alluded to.
This concept of SEO is known as the “keyword(s)”. Keywords are automatically associated with your website as it is digitally crawled by the search engine bots. And with Google’s SEO tools, it is possible to see a listing of the specific Keywords that have been associated with your websites.